Publisher and Her World Blog

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Direct Mail Marketing | A Timeless Strategy for Modern Success

In today’s digital-first world, where social media algorithms and online ads dominate marketing strategies, direct mail marketing might seem like a relic of the past. But for authors and publishers, it’s anything but outdated. Direct mail marketing remains one of the most personal, impactful, and effective ways to reach . . .
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  • Author and Her World

Reposting Reviews | Navigating the Dos and Don’ts

Why Repost Reviews? In the bustling digital age, where consumer decisions are often influenced by online reviews, reposting reviews on different platforms can significantly boost visibility and credibility for brands, products, and services. However, reposting reviews isn’t just about copying and pasting feedback; it involves . . .
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  • Author and Her World

Paid Book Reviews | Pros, Cons, Ethics, and Platform Rules

Navigating the world of book reviews can feel like traversing a labyrinth, especially when you start considering paid reviews as part of your strategy. For authors, both indie and traditionally published, reviews are crucial. They’re not just an ego boost—they’re a lifeline, influencing sales, visibility, and credibility. But when you throw . . .
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  • Author and Her World

Kirkus Reviews | The Keystone in the Arch of Book Publishing

In the grand tapestry of the publishing industry, certain elements stand out for their enduring influence and pivotal role. As a seasoned publisher, I have navigated the ebbs and flows of this dynamic industry and can attest to the significance of Kirkus Reviews. Since its inception in 1933, Kirkus has grown to become a lynchpin in the . . .
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